RAPID Detail Tracker™

Track and Assess Sales Message Recall and Impact

The unique study design of MD Analytics’ RAPID Detail Tracker™ offers a 360-degree competitive intelligence analysis of the detailing market environment.

RAPID Detail Tracker is designed to measure message recall from details on your brand and competitive insight on how other brands are positioning themselves with your targeted physicians. Most of all with RAPID Detail Tracker you can build on these findings to capture/monitor change regarding several key detailing metrics, by choosing to run additional waves as it aligns with your marketing and sales cycle.

Key features:

• Flexibility – align field timing with your sales cycle or product launch. Track as often as you want.
• Relevance – sample recruitment targeted to your detailed physicians.
• Control – you specify the number of details, brands to track, messages, and timing. We guarantee the number of details.
• Norms – leverage our unique normative database to benchmark your performance.

Since 2008, MD Analytics’ RAPID Detail Tracker has captured more than 8,000 details for 85 pharmaceutical brands across 18 therapeutic areas.