Qualitative Research

Qualitative research requires an open mind to unexpected learning combined with appropriate probing techniques.

 
At MD Analytics, we believe that skillful moderation is not just about improvisation, but rather the result of careful planning. This includes utilizing proven techniques that enable in-depth learning. As specialists in healthcare and pharmaceutical marketing research we have the expertise to:

  • Conceptualize specific business objectives in their broader context;
  • Identify the priorities while not missing out on other hidden opportunities;
  • Continuously re-think our practice, remaining pioneers in creating the best approach; and
  • Integrate qualitative and quantitative findings to fully leverage the synergies provided by these techniques.

 
Our qualitative services are comprehensive and unlike other agencies we have the unique ability to tap into our HealthViews Market Research Panel for respondent recruitment, thereby providing end-to-end service all under one roof. We also have some of the most talented qualitative researchers in the business, view our moderator bios here. These resources provide greater control over research design, timing, and quality of participants to deliver even deeper insights.

Some techniques we use to tease out rich insights, include:

  • Archetypes
  • Collage brand imagery
  • Confrontation
  • Diaries
  • Ethnography
  • Patient profiler
  • Spontaneous word associations
  • Semiotics
 Toolbox

With in-house experts based in Vancouver and Montreal, we offer bi-lingual moderation and a national solution. So whether you’re looking to conduct qualitative research in Toronto, Montreal, Vancouver or other Canadian cities we have the capabilities and experience to deliver.

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