Physician Access – Primary Care Edition

An Insight Syndication Report

 
What motivates primary care physicians to see pharmaceutical sales representatives and what companies can do to make the most impact from these visits?

The MD Analytics’ Physician Access – Primary Care Edition digs deep to uncover competitive strategies and tactics that physicians best respond to and their rationale for accepting or declining visits. Learn how your organization can achieve optimal access to these physicians amidst declining availability and increased competition.

Further your understanding of key motivators and adjust to alternate ways to access primary care physicians based on changing preferences. Discover new avenues of access that are becoming more acceptable and appealing.

Key Study Objectives:

• Determine the criteria primary care physicians use to decide whom to see, for how long, at what location and how frequently
• Understand the constraints primary care physicians apply to the number of reps seen per week and the length of calls
• Assess the relative value of communication tools employed in sales calls including: visual aids, samples provided, web and patient information resources, etc…
• Evaluate pharmaceutical companies according to key factors impacting access.

 
Additional Study Details

• Sample Size: 200 primary care physicians, national distribution
• Final Deliverable: PowerPoint presentation with executive summary of key findings
• Field Timing: December 2011
• Report Delivery: Available now, released January 2012

 
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