Pathways2Rx™

Among our integrated pharma marketing research solutions, Pathways2Rx™ is an unique offering that bridges rich insights gleamed from qualitative market research with statistically sound quantitative data gathered from both primary and secondary sources to uncover hidden market opportunities.

Through Pathways2Rx, we conduct primary market research with physicians, other healthcare providers, and patients to examine all possible points of entry and exit for a prescription drug as the patient moves from first becoming aware of a potential health problem through to the dispensing of the product at the pharmacy. The process then continues after the prescription has been filled, monitoring patient compliance and the renewal process for possible leakage beyond the initial script.

It is then possible to add further depth to these findings by incorporating data gathered from secondary sources, such as prescription drug sales or disease prevalence rates among the general population, and to forecast a potential value for each identified opportunity. The resulting calculation serves to prioritize these potential opportunities, thereby driving the brand’s marketing strategy.

In summary, Pathways2Rx is an integrated marketing research solution that seeks to uncover new opportunities to further market share by isolating points of potential leakage, untapped markets and the associated sources of influence along the treatment pathway. This service is essential for new product launches and for mature brands seeking hidden growth opportunities. Pathways2Rx is also an effective tool for medical devices, blood-glucose monitoring systems, and over-the-counter health remedies.