Creative Assessments

Test New Advertising Concepts or Sales Materials

Our Creative Assessment service is a highly effective web-based vehicle to test new advertising concepts, sales aids, or other promotional materials with a large audience in a quasi-qual/quant format.

With Creative Assessments we are able to simulate flipping through a journal to measure stopping power, produce time-controlled image impressions for message recall testing, or understand which creative elements are having the most impact. This advanced functionality replicates techniques and probing associated with a qualitative research methodology and combines them with the power of larger samples and quantitative data points to make sound decisions.

Creative Assessments are ideal for testing new creative concepts or for testing and adapting internationally developed materials for home market tonality and message communication.

Key Benefits

• Qualitative insights with quantitative metrics
• Improved localization through broader geographical coverage
• Deeper insights through advanced analytics from larger samples