Why do Patient Visits for
Stress, Anxiety and Depression Sympoms
jump
from
1 in 5 visits during the year
to 1 in 4 during December and January?
Find out with the
Winter Season - Mental Fitness Study
A Landmark
Syndicated Study
Conducted in Partnership with the:
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Shorter daylight hours, high social expectations and more bills -- even the mild mannered can experience poor mental fitness during the winter holiday season. |
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STUDY PURPOSE
Enrich the understanding of the triggers, coping strategies and experiences of those who are affected by the winter holiday season in terms of stress, anxiety and depression symptoms.
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THE WINTER SEASON MENTAL FITNESS STUDY
The study will examine the patient and GP/FP experiences of dealing with their patient anxiety symptoms and/or stress that can lead to or has become depression. What are the patterns? How are symptoms being dealt with and what are patients and GP/FPs doing to prevent or reduce the symptoms?
RESEARCH OBJECTIVES: THE STUDY INVESTIGATED
General Public Consumers With and Without a current or past Anxiety or Depression Diagnosis
- Holiday stress triggers
- Most frequently used prevention and coping strategies
- The thought process used in deciding to see a GP/FP or other healthcare providers and the discussion points raised in a visit
- Use of community information and support resources
- Key attitudes and beliefs around anti-depressant and anti-anxiety medication and mental illness
GP/FPs
- The pre and post holiday incidence levels of seasonally triggered symptoms that may be associated with anxiety and/or depression
- The GP/FP experience with patients presenting symptoms due to holiday stressors (but not necessarily having a formal diagnosis)
- The current treatment continuum from diagnosis through to treatment and utilization of tertiary support resources.
- Treatment endpoints and gaps
- GP/FP tips for a mentally fit holiday season to augment and evolve the Canadian Mental Health Association’s (CMHA) ten tips to mental health
WHO CAN BENEFIT FROM THIS REPORT?
...Pharmaceutical marketing research managers, product managers, brand champions
- Seeking to better understand the scope of stress, anxiety and depression symptoms during December and January
- Wanting to better understand the GP/FP and patient experience of holiday triggered stress, anxiety and depression symptoms
- Seeking insights on how symptoms are being dealt with and ideas for additional resources for patients and GP/FPs
- Interested in leveraging CMHA’s communications in their own communications
...Benefits providers and human resources professionals and benefits providers
- Assessing if absenteeism and lower productivity due to holiday stressors can be reduced through better understanding of incidence levels and employee experiences of those stressors
- Interested in knowing if counseling services as part employee assistance programs have high awareness, are used and are beneficial
- Seeking to understand if there’s an opportunity to assist employees with tips and techniques to cope with holiday triggered stressors
METHODOLOGY
- Two web-based surveys, 20 minute duration, French/ English
DELIVERABLES
- PowerPoint deck of consumer/patient study findings featuring tables, sub-group analysis and conclusions/ recommendations
- PowerPoint deck of GP/FP study findings featuring tables and conclusions/ recommendations
- Publishing rights (exclusive of the top 10 tips) for facts that may be used in association with your own awareness generation
COST
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General Public
Consumer Module |
GP/FP Module |
Target
participants |
- Insights were sourced from participants through an online survey
- A convenience sample of 401 respondents who have experienced winter holiday season stress, anxiety or depression symptoms or have an actual diagnosis of anxiety or depression
- Recruitment was conducted via the CMHA web site and through study promotion to more than 125 CMHA affiliates across Canada
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- Approximately 269 General Practitioners/ Family Medicine physicians.
- National representation
- +/-6.0% margin of error
- 19 times out of 20
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Cost |
$9,500
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For more information or to order the study, please contact your MD Analytics representative or contact us using our secure web form.