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Canadian Marketing Research and Intelligence Association of Canada
 

Update on the COX-2 Inhibitor and
NSAID Environment in Canada

 

This study will explore ongoing market changes since the Vioxx withdrawal in September, 2004.

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Source insights to key questions including…

    • The role of OTC medication in the management of arthritic conditions
    • Current safety perceptions in relation to the COX-2 Inhibitor and NSAID drug classes
    • Changes in prescribing behaviour since the identification of Vioxx safety concerns
    • Use of COX-2 Inhibitors and NSAID in acute pain, osteoarthritis and rheumatoid arthritis
    • Future prescribing intentions
    • Physician awareness of new products and their impact on prescribing habits
    • The level & components of "noise" in the market

The final deliverables will highlight comparisons with data generated from the Spring 2005 COX-2 Inhibitor and NSAID study, where possible.

Timing

  • The study report is available for purchase

Target Participants

  • Sample size of 300 GP's, nationally distributed +/- 5.7% margin of error, 19 times out of 20
  • Sample of 54 Internal Medicine specialists, nationally distributed +/- 13.3% margin of error, 19 times out of 20

Cost

  • $7,500 excluding taxes

For more information or to order the study, please email
support@mdanalytics.ca or call 1-866-617-0741

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