Metabolic Syndrome Study

“Family doctors have been facing problems of definition and diagnosis1 [of Metabolic Syndrome] but the numbers are in now. We are starting to get a better handle on the problem at last."
Dr. Sorisky, Ottawa Health Research Institute
Between 33 and 40% of the Canadian2 population has some form of Metabolic Syndrome.
What are the implications for diagnosis and treatment? Find out with the syndicated study on Metabolic Syndrome.
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Research Objectives
• Benchmark GP awareness and acceptance of Metabolic Syndrome as a medical condition
• Measure the frequency of Metabolic Syndrome presentation amongst GP patient populations
• Identify drug and non-drug treatment strategies
• Source information gaps and CME opportunities
• Identify recommended disease management practices and information gaps
Study Benefits
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Benchmark awareness levels
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Source insights to enable better physician communication
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Better understand physician acceptance of Metabolic Syndrome as a condition and the degree of consensus regarding the Metabolic Syndrome definition
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Understand if treatment to Metabolic Syndrome is largely target treatment of individual components or tailored to a patient’s specific risk factors and comorbid conditions
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Determine opportunities to further your brand’s competitive position in the category
Who can benefit from this report
…Marketing research managers seeking insights and actionable information to aide the development of promotional tactics and associated programs
…Product managers seeking to distinguish their brand in the Metabolic Syndrome category
Timing
- Call for participation – January/February, 2007
- Study launch – February, 2007
- Delivery of results – March, 2007
Target Participants
- Approximately 300 General Practitioners / Family Medicine practitioners
- Nationally distributed +/- 5.7% margin of error, 19 times out of 20
Cost
- $8,500 excluding taxes.
- Additional close ended questions $500/ question. Additional open ended questions $1,000/ question.
For more information or to order the study, please email
support@mdanalytics.ca or call 1-866-617-0741
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1 Quote sourced from Ottawa Health Research Institute Web site. www.ohri.ca/newsroom/05262004.asp
2
Ottawa Health Research Institute Web site. www.ohri.ca/newsroom/05262004.asp