MD Analytics Insight Syndication 2007 Physician Access Study

MD Analytics Insight Syndication
2007 Physician Access Study

''I can't see you. Leave the information at the counter."

An Annual Tracking Study Investigating:

Key factors for successful representative visits
Competitive strategies and tactics that physicians most respond to
Physician rationale for decreased visits or declined visits
Comparisons with 2006 study findings

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How can your organization…

Achieve optimal physician access amidst declining availability and make the best use of physician time when it is granted
Understand key motivators and adjust to alternate ways to access physicians based on their changing preferences
Discover avenues of access that are becoming more acceptable and appealing
Compare and contrast what different companies are doing to stand out

Study Objectives:

Determine the criteria physicians use to decide whom to see, for how long, at what location and how frequently
Understand the constraints physicians apply to the number of reps. seen per week and the length of calls
Uncover differences amongst the 4 key access segments identified in the 2006 study – “very low accessibility”, “low accessibility”, “medium accessibility” and “high accessibility”
Determine the relative value of communication tools employed in sales calls including: aids used, samples provided, web and patient information resources, reports and continuing healthcare education materials
Rank the importance of other information sources such as direct mail, web sites, journals, edetailing, etc. and the information devices used such as tablets, PCs, PDAs
Evaluate pharmaceutical companies according to key factors impacting physician access
Track changes since the spring of 2006

Who can benefit from this report?

…Marketing research managers, product managers seeking

insights on how to effectively deliver messages to physicians
innovative ideas to best support sales with tools, information and resources to overcome access issues
to optimize the marketing mix

…Sales leaders seeking

to remove barriers to physician access
to increase the number of calls, the duration of calls, and the quality of calls
to understand qualities in sales representatives most admired by physicians

…Strategic planners seeking

to understand the physician access issue and evolving trends
insights to optimize sales force effectiveness and right sizing

Participants

Approximately 300 General Practitioners / Family Medicine Practitioners
Nationally distributed +/-5.5% margin of error, 19 times out of 20

Timing

Call for participation – June 2007
Fielding – July 2007
Report – August 2007

Cost

$5,900 excluding taxes
Additional close-ended questions $500/ question. Additional open ended questions $1000/ question.

For more information or to purchase the study, please contact your MD Analytics Account Manager or email support@mdanalytics.ca. You can also call toll free 1-866-617-0741.