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Canadian Marketing Research and Intelligence Association of Canada
 

2007 Medication Non-Adherence Study


Hypertension - Diabetes - COPD - GERD - Asthma - Obesity - Depression - Alzheimer’s - Dyslipidemia

“Drugs don’t work in patients who don’t take them.” 1
Former Surgeon General C. Everett Koop, MD.

 

Medication is prescribed with the expectation that it will be taken exactly as specified, but non-adherence, the failure to take drugs on time in the dosages prescribed, occurs frequently and unpredictably and can be dangerous, costly and as high as 60%*2

88% of GP's feel pharmaceutical companies should have a role in helping to improve adherence.3 Buy this report to identify and understand current issues that need to be addressed.


RESEARCH OBJECTIVES

  • To determine the current level of medication non-adherence and its causes.
  • To uncover how medication non-adherence is most likely to manifest.
  • To identify those diseases that are most affected by non-adherence.
  • To understand how physicians manage medication non-adherence and what they think needs to be done to improve it.
  • Evaluate the role of pharmaceutical companies and patient support groups in addressing the issues associated with medication non-compliance and identify what, if anything, could be improved and/or expanded.

WHO CAN BENEFIT FROM THIS REPORT?

  • Product & disease managers seeking to better understand non-adherence and identify opportunities to provide meaningful solutions.
  • CME managers looking to provide programs to help physicians better manage overall patient outcomes.
  • Market Research Managers responsible for providing insights to internal managers.
TARGET PARTICIPANTS
  • Call for participation - July
  • Study launch - August
  • Report - September
TARGET PARTICIPANTS
  • Approximately 300 General Practitioners / Family Medicine Practitioners
  • Nationally distributed +/-5.7% margin of error, 19 times out of 20.

COST

  • $5,400 excluding taxes.
  • Additional close-ended questions $500/ question. Additional open ended questions $1000/ question.

For more information or to order the study, please email
support@mdanalytics.ca or call 1-866-617-0741


1 Source: Statement made by former US Surgeon General C. Everett Koop, MD. As cited on http://www.neurologyreviews.com/mar06/noncompliance.html 
2 Source: Medication Non-adherence: Finding Solutions to a Costly Medical Problem. Drug Benefit Trends 12(6):57-62, 2000. © 2000 Cliggott Publishing Co., Division of SCP/Cliggott Communications, Inc. as Cited on http://akmhcweb.org/ncarticles/Medication%20Nonadherence.htm
3 Source: The MD Analytics 2005 Insight Syndication Study on Medication Adherence.
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