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Continuing Healthcare Education Study
Understand the Evolution of
Continuing Healthcare Education (CHE)
Building off the 2005 CHE study findings, the 2007 study will benefit you by providing insight into current CHE format and content preferences. It will also uncover the therapeutic areas and specific topics in greatest need of CHE.
This study will help CHE professionals and brand managers to determine the optimal fit between CHE content and delivery formats.
RESEARCH OBJECTIVES
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Determine physician preference for CHE delivery options.
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Identify the most frequently accessed types of CHE within the MAINPRO framework.
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Determine top therapeutic areas with the greatest need for CHE.
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Identify primary motivators for CHE attendance.
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Uncover main reasons for physicians to decline CHE participation.
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Rank pharmaceutical companies based on the reputation of their CHE programs.
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Track changes, in CHE participation, needs, and delivery formats, against the 2005 study.
WHO CAN BENEFIT FROM THIS REPORT?
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Instructional designers, CHE organizations, national and regional CHE personnel and brand teams.
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Market Research Managers responsible for providing insights to internal managers.
- Call for participation - May, 2007
- Study launch - June, 2007
- Report - July, 2007
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Approximately 300 General Practitioners / Family Medicine Practitioners
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Nationally distributed +/-5.7% margin of error, 19 times out of 20.
COST
- $5,400 excluding taxes.
- Additional close-ended questions $500/ question. Additional open ended questions $1,000/ question.
For more information or to order the study, please email
support@mdanalytics.ca or call 1-866-617-0741
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